Annabel Schuler

Academic Projects office of the CE Chair -Research and Ethics Committee

 Annabel was previously the Academic Director at TPP and has since moved into a part time role working on specific projects at the request of the CE.

Academic Qualifications and Profile

1969  Certificate in Journalism
2002 Certificate in Adult Education
2003 Level 1-2 Te Reo Maori
2006 Masters of Arts 
          (Mass Communications)
          Canterbury University
          (Research based)            

Since joining the tertiary education environment in 2001 Annabel has worked as a lecturer, programme leader, programme developer, director of school and academic director.  When requested she teaches journalism and mass communications topics.

Awards and Peer Recognition

2005 Waiariki Institute of Technology Award for Excellence in Learning and Teaching granted to travel to Bangor University Wales, UK, to study the revival of language and culture through the media

2003 NZ Journalism Educators’ Association Award for top Emerging Scholar

1969 NZ Journalists’ Association Award for best all round journalism student at Wellington Polytechnic.

Research Outputs and Scholarly Works

Schuler, A. (2003, December). The Empowering Effect of Teaching Ethics to Journalism Students. Paper presented at JEA conference, Sydney, Australia. 

Schuler, A. (2005, December). Good Writing: What Is It and What Drives It? Paper presented at JEANZ conference, Hamilton, NZ.

Schuler, A. (2006, December). The Role of the Media in the Revival of Indigenous Languages and Culture; Presented at JEA/JEANZ conference, Auckland, NZ.

Schuler, A. (2006). Michael King: Journalist: A Study of the Influence of Journalism on King's Later Writing. University of Canterbury. Political Science and Communication, Christchurch, NZ. Can be retrieved from

Research Activity 

Dr Susan Laing, Ian Hooker, Dr Pat Sargison and Annabel Schuler. BABE (BA Business & Enterprise) – an impactful journey. Accepted for Special Issue on Entrepreneurship Education in The All Ireland Journal of Teaching and Learning in Higher Education.

100-year comparison: Using Galtung and Ruge news values, dissemination of world news via trans-Tasman cable est mid-1800s into Cable Bay, Nelson, to multi-platform dissemination taking place in 2015. 

Research Interests

  • Revival of indigenous languages using mass media
  • Changes in media culture and mass communications.


Schuler, A.  (1989). Informing The World. In Ruscoe, Q.  (Ed)  Walking On Jelly: The Bay of Plenty Earthquake 1987 .( 59-64pp) Wellington: DSIR. Reviewed:  Journal of the Royal Society of New Zealand Vol 19. (1989)

Avery, M. & Schuler, A. & Whakatane & District Historical Society & Whakatane (N.Z.). District Council (1988). The story of the Whakatane Harbour. Printed by the Whakatane Historical Society for the Whakatane District Council, [Whakatane, N.Z.]

Connor, K.  Olliver, N. and Schuler, A. (1994).  Opotiki: the Women's Stories/Nga Pura Kau a Nga Wahine. Opotiki News: Opotiki 

Schuler, A. (2008). Thinking About Good Writing. In Tully, J. (Ed) Intro: A Beginner’s Guide to Professional News Journalism. (95-100pp). NZJTO: Wellington.

Can mentor staff and students in the areas of

  • Research skills particularly pertaining to research methods using publications.
  • Time management and research.
  • Writing and editing.
  • Communications topics.
  • Ethical considerations relating to the media and media culture.
  • Indigenous language revival through modern communications.